Its not FAIR ...
Where are all those dusky, bronze skinned beauties ? The definition of beauty is definitely undergoing a change with all the personal care companies coming up with products that promise to make one look fairer and beautiful in a matter of six weeks... Hardly an hour passes by without an ad for one of these products that are targeted towards women and men.
When Martin Luther King fought against racial segregation based on skin color little did he know that this prejudice was deep rooted in the minds of people not only in his country but all across the world. Why this obsession with fairness ? The greatest irony lies in the fact that the most feared and worshiped Goddess Kali is depicted as a fearsome , dark skinned woman. But that does not take beauty away from her. The hands of the artisans of Kumartuli can breathe life and beauty into an idol of any colour - be it black, brown or white.. Similarly why can't companies develop products that make women look beautiful and not fairer and hence beautiful. Do we conclude that all the dark skinned women of the world are ugly... Naomi Campbell - how did you become a supermodel ?
The perpetration of fairness as a precursor for beauty in all the advertisements is steadily influencing the psyche of Indians. If one were to glance through the matrimonial columns then a majority of them would begin with the line 'Wanted a fair , educated ... etc etc '
We certainly have become color blind ...
When Martin Luther King fought against racial segregation based on skin color little did he know that this prejudice was deep rooted in the minds of people not only in his country but all across the world. Why this obsession with fairness ? The greatest irony lies in the fact that the most feared and worshiped Goddess Kali is depicted as a fearsome , dark skinned woman. But that does not take beauty away from her. The hands of the artisans of Kumartuli can breathe life and beauty into an idol of any colour - be it black, brown or white.. Similarly why can't companies develop products that make women look beautiful and not fairer and hence beautiful. Do we conclude that all the dark skinned women of the world are ugly... Naomi Campbell - how did you become a supermodel ?
The perpetration of fairness as a precursor for beauty in all the advertisements is steadily influencing the psyche of Indians. If one were to glance through the matrimonial columns then a majority of them would begin with the line 'Wanted a fair , educated ... etc etc '
We certainly have become color blind ...
posted by Shreerang at 7:54 PM
1 Comments:
It certainly isn't fair. What is even more unfair is that the writer of this blog (and many more of his ilk) are still in favour of beauty that is skin deep. Hence the cry :
"...why can't companies develop products that make women look beautiful and not fairer and hence beautiful."
When will women ever be looked at for what they are and NOT what they appear to be?
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