Tuesday, May 29, 2007

Fonts

Every time I use Microsoft Word I spend a few minutes choosing the Font and its size. I doubt if Microsoft did any reasearch on the human race before drilling down to a list of fonts that would come with the application. But come to think of it, I have started judging people by the fonts and the size of text they use while drafting notes. I have drwan my own quirky conclusions, but the objective of this blog is not to typecast people according to the fonts used but explore the facets of human expression that fonts convey at a sub conscious level.

Mood

With mood swings across the day observe how you view the font on the note that you are composing. What may have been appealing in the morning may be on its way to the trash can after a horrible day at office.

Audience

Watch how you choose those business like fonts for the people higher up in the hierarchy. You wouldn't be choosing those fonts with the flourishes and the curves. The straight lines and a solid text would be what you settle for. ( This factor overwhelmingly important during those PPTs )

The Signature Statement - Personality

All of us have our favorites and when we write about something that we are passionate about we would definitely be using that font. In fact we associate our personality with it and the usage of that font by a third party is sure to tick us off.


I am running out of ideas .. its probably the Georgia that I am using .. this space does not have the Palatino Linotype or the Garamond that sets my creative juices flowing.....